These 2-d lovers, as they are called, are a subset of otaku culture - the obsessive fandom that has surrounded anime, manga and video games in Japan in the last decade.

这些自称2d(二维，平面)爱好者的群体正是御宅族文化的一部分——日本动漫迷、游戏迷在过去十年里兴起。

youdao

"People say there is no culture of growing a business from scratch in Japan but actually social games and our company Gree became successful within seven years, " he says.

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