Dynamic and interactive game environments motivate players to learn how to control and to ultimately have feelings of ownership towards their character, their guild and the game itself.

FORBES: Studying Player Commitment To MMORPGs

Hopefully the game goes much, much further than Guild Wars 2 in this regard.

FORBES: A Brief Look At 'The Elder Scrolls Online' And Why It Might Be A Very New Kind Of MMORPG

BioWare would have done well to transform the game into something more along the lines of Guild Wars 2.

FORBES: 'Star Wars: The Old Republic' Attack Of The Charts And The Perils Of Free-To-Play