Game dynamics applied properly are not forced, but lead customers through an enjoyable interaction with your brand that is mutually beneficial.

FORBES: Make A Play Date: Can You Turn Your Business Into A Game?

What if companies jumped into game dynamics, not for an external marketing program but as a means to motivate their internal workforce towards sustainability goals?

FORBES: Gaming for Corporate Social Good

Another demo showed how these differing viewpoints create interesting game dynamics.

FORBES: Hands On With The Nintendo Wii U