The standard way for most mobile games to earn revenue is through in-game ads.

对于很多手机游戏来说最标准的收费方式就是植入游戏内广告。

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That could mean razor ads for men, cosmetics ads for women and video-game ads for teens.

这意味着会给男士播放剃须刀广告，给女士播放化妆品广告，给孩子们播放电子游戏广告。

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For example, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group.

例如，进入青春期的男孩子就可能比任何其他人群更愿意购买电脑游戏，因此，针对这个目标群体制作有吸引力的电脑游戏广告是有意义的。

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The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found.

VOA: special.2010.06.04

You can't watch a baseball game without seeing ads behind the batter.

你看棒球赛都没法不在击球手后面看到广告。

广告泛滥 - SpeakingMax英语口语达人

As some advertisers abandon Super Bowl ads for new media campaigns, newcomers and smaller companies take their places to advertise on the big game.

VOA: standard.2010.01.27

The biggest problem for in-game ads presents itself in the form of genre.

FORBES: Analyst Says Video Game Advertising Will Double by 2016

On Tuesday, Microsoft announced that it has reorganized the company's various advertising businesses--from PCs to mobile and game ads, along with ad placement software tools--under one roof.

FORBES: Microsoft's Desperate Move

The variability in the pricing can depend on factors such as when the ad runs, how many ads the advertiser bought and did they buy any pre or post-game ads.

FORBES: Super Bowl Ad Spending Hits New Heights