If you thought Farmville was addictive, Games And Prizes is a place where brands such as Shoe Dazzle, P90X and Alienware sponsor real-world prizes for in-game activities.
The genre is technically known as a Tactical Role Playing Game, meaning that one of the primary gameactivities is to collect different types of soldiers (in our case, a crew of odd-ball talking animals and mythological creatures) and field them in tactical battles (ship raids and prison breaks).
To accomplish the desired effect, he assigned a dozen reporters (and himself) to chronicle the game-day activities of an eclectic collection of individuals, from Henry, Lucchino and Epstein to such players as Boston's Bill Mueller and Lou Merloni and New York's Hideki Matsui and Mariano Rivera--and even the guy who's been working the centerfield scoreboard at Fenway for the past dozen years.