We expect its market share to increase from around 12% in 2009 to 17% in 2010, followed by a slower market share gain in the future.

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They ignore the fact that businesses operate in society, and innovation is where we use the social sciences to help us gain insight into the future.

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Says the analyst: "Dolan is probably hoping that Ergen will want to use that spectrum for high digital television, " a technology that's expected to gain steam in the near future.

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