When I got home, we helped a group of unemployed sheet-metal workers set up businesses and cooperate in cost-sharing and marketing as I had observed Italian leatherworkers and furniture makers doing.

回国之后，我们帮助一群失业的铁皮工人创业，使他们分担成本和市场营销花费，就像我观察到的意大利皮匠和家具制造商所做的那样。

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But then a marketing manager discovered that the best way to get some furniture back into a lorry, after a photo-shoot, was to take its legs off, and a new business model was born.

然而，一次一个营销经理发现给家具拍完照再将它放回卡车上最好的方法就是去掉家具腿。于是一个崭新的商业模式诞生了。

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Green trade barriers; export of furniture; green marketing.

绿色贸易壁垒；家具出口；绿色营销。

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For example, it is calling for floor area to be included in marketing material and floor plans to include furniture, so that people can get a clearer idea of the size of a property.

BBC: Architects say new houses are 'shameful shoebox homes'

The Swedish furniture giant has for decades spent more than two-thirds of its marketing budget building and furnishing living quarters, which are typically portrayed with a sparse, fastidious fashion sensibility and lighted with impeccable precision.

WSJ: IKEA's New Catalogs: Less Pine, More Pixels