Reporting and tracking results will be analyzed and flow back into the optimization of the marketing campaigns and the website funnel.

分析报告并跟踪结果，将之反馈到营销活动和网站的优化上。

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To achieve that, Marketing has to build a marketing funnel and, together with Sales, define the rules for moving marketing leads through the funnel.

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Gradually though, a new holistic approach to digital advertising has emerged, and that is of the digital marketing funnel.

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In other words, Facebook can help marketers in the entire marketing funnel.

FORBES: *Updated below.