Online retailers have to consider changing the focus away from pushing top-of-the-funnel visitors straight into transactions to making it easier for their undecided site visitors to share the products on their feeds and help expand your funnel.
It also has added to the company's clout because as a browser maker it can help define the kinds of new graphical features that can be used by sites across the Web as well as helping Google funnel Web surfers to its dominant Internet-search engine, the top driver of Google's revenue.