Abstract: : marketing concept is the guiding ideology of the marketing activities of enterprises, and is the basic condition for the effective implementation of the functions of marketing.

摘要：营销理念是企业营销活动的指导思想，是有效实现市场营销功能的基本条件。

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The part of the corporate sector that employs college graduates has to do with finance, marketing and human resource management functions.

所以企业雇佣大学生主要从事的都是金融，销售，以及人力资源管理方面的工作。

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Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions.

在本课程中，学生将学习营销过程的特点和重要性、营销过程的本质功能，以及实现这些功能的制度。

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The distinctive trait of winning marketing functions will be their focus.

FORBES: The Surprising Key to Marketing Agility

Instead they view it as the role of senior executives, or of functions like corporate communications, marketing, advertising, or public relations.

FORBES: Are You Responsible for Your Company's Reputation?

Marketing is one of the last business functions to integrate its data, processes and systems, and that has created tremendous fragmentation and complexity in proving ROI.

FORBES: Study: Most CEOs Think CMOs Lack Business Credibility