...的强度与对品牌的联想程度相关,而联想程度有三个重要的权衡因素:品牌的实体线索(Physical Cue)、 功能利益 ( Functional Benefit )及情感内涵(Emotional Connota—tion)。
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Although not all positionings can become big ideals, for example brands that are positioned around a functional benefit like Duracell batteries.
但并非所有的定位皆为“品牌大理想”，例如像金霸王电池这样以品牌理性利益为定位的品牌。
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It needs the benefit of a real, functional challenge procedures that will force the agency to be more responsive to the public.
FORBES: Should The FDA Be Spun Out Of HHS?
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