These feature-and-function freaks are all loyal customers of Apple and Oracle and SAP and Taleo and Harley-Davidson and Boeing and Mattel and Avon and SAS and Deere and ten thousand other brands.

FORBES: Why We're All Groupies

Ultimately the pricing is a function of the demand and value that customers have for that service.

CNN: First-class vs. business: Is it worth the extra cost?

Is the function of the unified company the service of its users and advertising customers, or the service of the future itself?

FORBES: Future Tech