Pamela Fox, a 22-year-old computer science grad student who builds Amazon mashups for fun, recently did a mashup of maps and corporate data for Chevron as a class project--crunching what would be a weeks-long project into one hour of mashing.

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Mostly I use it to read newspapers and websites, browse maps and movie clips, and for just plain fun.

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But with the new release ESRI will make big use of standard Web languages such as XML and Java to create maps far easier to use--and more fun--for clients.

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