He tells me how he goes almost every morning to grab a green smoothie. 11 servings of raw greens and fruit in one simple, fast, great tasting drink with only 150 calories.
But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch, " could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies.