Despite the cleverness of its frugal engineering, Tata Motors has not yet cracked frugal marketing.
尽管塔塔汽车很聪明地引入了节俭工程,还没未尝试节俭营销。
But other companies, such as General Electric and Tata's chemicals arm, have applied frugal engineering techniques to produce cheap products with great success.
但其他公司,比如通用电气和塔塔的化工品分支,已将节俭工程技术广泛应用以生产廉价产品,并取得了重大成功。
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