Oriented to theprevailingwind, the front wallofperforatedcardboard, moistened and cooled by a trickle of seawaterpumped in, cools and moistens hot airblowing in.
Mr. White says he saw an opportunity to pitch Heinz on his idea when he read a front-page Wall Street Journal article in 2006 about Heinz's attempts to win back the business of supplying ketchup to McDonald's Corp.
Police told local media that the rear of the building had suddenly started to collapse on Wednesday morning, and within a short time the whole structure - except the main pillar and parts of the front wall - had caved-in, triggering panic.