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The health and fitness industry is full of promises, from pills and shakes that promise weight loss with little or no effort, to drugs that cause horrific side effects and can put your health at risk.
CNN: Paging Dr. Gupta Blog
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Rather embarrassingly, the pills from the compounders (meaning prescription D) were almost as variable as the OTC pills, varying from 23% to146% of the expected dose.
FORBES: That Vitamin D You're Taking? It May Not Be What It Appears
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If pharma and device companies can broaden their lens from providing pills and implants to creating full solutions for disease states, they can vastly expand the value they create and offset intense pricing pressure within their core products.
FORBES: Healthcare's Elusive "Economic Customers"