For example, from the above list, the people who produce telephone books simply do not have the right to prevent anyone coming up with a better way of finding telephone numbers.
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.