Advice and reviews, even rants, from both strangers and friends, often has more credibility and power than the message that the brand carefully crafts and places.

来自朋友或陌生人的建议和评论，甚至是斥责，有时候比品牌主精心设计和投放的广告所传达的信息更有可信度和权威性。

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"I think my friends' baby girls don't really differentiate Barbie as a Western brand," she argues. "they see Barbie or they see Lion King as part of their life."

“我想我朋友的女儿并不真能认出芭比是个西方品牌，”她认为，“他们将芭比或者狮子王视作生活的一部分。”

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If the user does enter a response, the conversation then appears in the user's News Feed, where the brand starts to reap "earned" impressions among that user's friends.

如果用户回复了该广告，则这段对话会出现在该用户的新鲜事中，此时广告就开始在该用户的好友之间赢得“好”的印象。

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And it's really, the significance of advertising is getting friends to talk about a brand, right?

当你和朋友们聊起一个品牌的时候，广告的作用越来越明显了，不是吗？

SNS和广告的关系 - SpeakingMax英语口语达人

Can companions become best brand friends forever?

FORBES: 3. Confidence

There is a round of parties for "friends" of the brand.

BBC: Topshop takes American plunge

The protagonist then starts worrying anytime any of his friends talks about a brand or product that they may in fact be paid to do so, rather than organically endorsing the things that they like.

FORBES: Now That Everyone's A Celebrity, Can We All Get Endorsement Deals?