After our fresh lunch of trout, roasted onions and pineapple, we took a short hike, using hip waders to walk into the cold stream that emptied the lake.
Its other branding touch points, from its extra-large cup and fresh, shiny packaging, to the inventive flavors like pomegranate and pineapple, to its line extensions like Chobani Champions for kids and Chobani Bites, small 100-calorie cups perfect for a quick, delicious snack, are consistent with its promise.