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The Johansson-Reynolds divorce leads me to believe that the frequent travel required by the job and time spent apart are the biggest culprits.
FORBES: Scarlett Johansson, Ryan Reynolds Divorce: Why Work And Love Don't Mix
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Once TSA announced in the fall that enrollment in Global Entry and CBP's other "trusted travel" programs (Nexus for frequent travel across the Canadian border and Sentri for frequent travel across the Mexican border) would get you into Precheck, applications for Global Entry took off.
WSJ: $100 to Fly Through the Airport
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In a May 4, 2011 interview, he told me that he has run into this problem many times due to his frequent travel schedule and his inability to get objective, expert information about hotels that could help him pick the right hotel for his specific needs.
FORBES: The World's Hotels Are Oyster's Oyster