It's about an endurance contest at a Texas car dealership offering a free pickup to whoever can keep their hands on it the longest.

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Binder's 1997 documentary about an endurance contest at an east Texas car dealership that offered a free pickup to whoever could keep a hand on it the longest.

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Peapod, a subsidiary of Royal Ahold and another major grocery delivery service that reaches New England and the mid-Atlantic as well as Chicago, Milwaukee and Indianapolis, charges similar rates (with a small fuel surcharge) in addition to its free pickup.

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