Stores in shopping districts like Myeongdong have added Chinese-speaking staff, their headquarters are using Korean celebrities popular across China and Southeast Asia in advertisements, and glitzy duty-free stores are dropping European luxury brands to give more space to Korean cosmetics chains that are less expensive but more popular in the Asian region.

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In this new focus on error-free medicine, hospitals are dropping age-old assumptions that their doctors are doing a good job and instead are measuring performance and issuing report cards.

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What good is a world when we have all these snazzy machines and we listen to music for free but we have no gainful employment and kids dropping out of school?

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