That oversupply, in turn, was caused by the confluence of several factors, says Mr Fredrikson.
ECONOMIST: Why a cult $2 plonk has America's wine industry in a spin
"It appeals to young professionals especially, " says Jon A. Fredrikson of Gomberg-Fredrikson, a wine market consultancy.
FORBES: Magazine Article
Smart move: "To get much bigger, you really need more permanency, " says Jon Fredrikson of Gomberg, Fredrikson.
FORBES: Wine Workout
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