abstract:Franzia is a brand of wine produced by The Wine Group, known for its box wines sold in 3 and 5-liter cartons. Franzia wines, throughout their history, were known as affordable table wines, popular in the 60s and 70s as "jug wine", and now as "box wine".
Mr Franzia's firm, the Bronco Wine Company, brings California's excess grapes to its plant in Napa Valley from all over the state. (The firm's use of the Napa name on its labels is, as a result, currently the subject of a lawsuit.) Bronco owns an efficient modern plant and has its own distribution network, so it can deliver wine directly to Trader Joe's warehouses, which keeps costs down.