For example. the language and polls expert Frank Luntz wrote a memo encouraging the use of "climate change" because the phrase sounded less scary than "global warming," reported the Guardian.

例如，据《卫报》报道，语言和民调专家弗兰克·伦茨写了一份备忘录，鼓励使用“气候变化”这个词，因为这个词听起来没有“全球变暖”那么可怕。

youdao

If so, some professional advice from the book "Words that Work" by Frank Luntz on effective communication might be helpful.

若真是这样，《成功有效的演讲》一书提出了一些专业的建议，可能会有所帮助。

youdao

Frank Luntz, another pollster, says that most American Jews oppose Mr Obama's positions on Israel.

ECONOMIST: Lexington: The kosherest nosh ever | The

For more information on this event and the poll, contact: Frank Gaffney (202-835-9077), Frank Luntz (703-358-0080) or Gary Bauer (703-671-9700).

CENTERFORSECURITYPOLICY: Center For Security Policy

And fear, this again I'm quoting now Frank Luntz(ph) who has been an advisor to Republicans in their use of language.

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