As a business strategy beneficiary to both franchiser and franchisee,franchise can enable franchisor to expand at low cost and lower franchisee抯 risk of beginning a business by buying a brand or a operating model.
特许经营作为一个双赢的经营策略，一方面能够使特许方达到低成本扩张的目的，而从另外一方面能够使加盟方通过购买一个品牌或经营模式，降低创业风险。
参考来源 - 从L公司看如何建立有效的特许经营规范控制体系·2,447,543篇论文数据，部分数据来源于NoteExpress
N-COUNT A franchiser is an organization which sells franchises. 出售特许经营权的组织 [商业]
Coca-Cola, Pepsi and Cadbury use franchisers to manufacture, bottle and distribute their products within geographical areas.
可口可乐、百事可乐和吉百利公司利用特许经销商在一定的地区内生产、罐装和销售其产品。
Coca-Cola, Pepsi and Cadbury use franchisers to manufacture, bottle and distribute their products within geographical areas.
可口可乐、百事可乐和吉百利公司利用特许经销商在一定的地区内生产、罐装和销售其产品。
For Consumers, Franchisers or Bosses?
为了消费者、经销商，还是老板？
They are now mainly franchisers and managers, rather than owners.
他们不再是宾馆的拥有者，而只是特许经销商和经理人。
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