When Fox Mobile wanted to develop new screensavers and videos for its phones, for example, it hired a temporary creative director.

比如，Fox Mobile想在它的手机上增加新的屏保和视频功能时，它就雇了临时创意总监。

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Fox argues that the new realm to focus on will be mobile technologies, something she sees as "portable, personalized, and participatory."

Fox认为新的焦点将是移动技术，她将其称为“便携式、个性化、参与式”技术。

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Fox Mobile unveiled its Bitbop venture this week that promises to provide a wealth of TV and movie entertainment from a variety of top-tier studios, and if you can get past the fact that you're actually going to have to pay for this content, it's shaping up to be a pretty promising system when it launches later this year.

ENGADGET: Bitbop hands-on: is this the Hulu of mobile? Hands-on

Currently its locker accepts content only from the Web sites of customers that include Fox Music, Fox Sports Mobile, Sony BMG, TVT Records and Walt Disney .

FORBES: The Mobile Locker

Pearl then formed Mobile Content Venture (MCV) along with NBCU, FOX and Ion to commercialize a mobile television service that will use their stations' over-the-air spectrum to deliver TV programming directly to mobile and handheld devices.

ENGADGET: ConnecTV officially launches, gives you more ways to bug your buddies