Canyoufindthe photographer'stent, theslopeof a volcano (active Piton de la Fournaise), a picturesqueshoreline, and the lights ofthe nearby town (Saint Philippe)?
Put simply, after interviewing more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia, Fournaise found that most CEOs think marketers lack business credibility and are unable to demonstrate ROI.