Having been through that vote last night, we now expect the Senate to move forward and hold votes on individual component pieces on it.

WHITEHOUSE: Press Briefing

"The subscription component is really important going forward, because that's how they're going to get more money out of cable companies, " says Deana Myers, a senior analyst at SNL Kagan.

WSJ: NFL Reaches TV Deals With Fox, CBS and NBC

No modern enterprise devises a go-forward strategy without including an essential social media component.

FORBES: Age of Context: Social Media Becomes a Mature Platform