The mark of a great pop band is one that creates songs so powerful that countless numbers of fans are deluded into thinking the music was created just for them and then form a unique bond with the work they love so much.
The owners, Suzan and Yoni, form a unique Arab-Jewish partnership, but the cross-cultural business arrangement does not seem out of place in Haifa, a mixed city where Arabs and Jews mingle freely, seemingly unaware of the ethnic tensions simmering in other parts of Israel and the Palestinian territories.