An image of the Cameroon striker about to head a football, his face and neck superimposed on a map of Africa, will form the centrepiece of the publicity campaign for the tournament.
We have a submission form on the website where companies can easily add themselves to the map, as well as badges that anyone can add to their website and link back to Represent.
"I do not want to be a UEFA president who, during his term of office, sees prestigious clubs that form part of our sport's heritage disappear from the football map due to bankruptcy, " he said on UEFA's official Web site.