What are the advertising strategies foreign multinationals adopt in China?

那么跨国公司在中国采取怎样的广告策略呢？

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Having watched the breakneck expansion of foreign multinationals over the past decade, it wants to create its own global stars.

在过去的十年里中国看到了外国跨国公司疯狂的扩张，它也想创立自己的全球明星企业。

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Jordan Siegel of Harvard Business School reports that foreign multinationals are recruiting large Numbers of educated Korean women.

哈弗商学院的Jordan Siegel报道说外国跨国公司大量招募受过良好教育的韩国女性。

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Until recently, the foreign multinationals (MNCs) held a competitive advantage when sourcing talent in the Chinese market.

FORBES: The Global War for Talent Goes Local in China

But rather than leave anything to chance, foreign multinationals in Asia have been busy advertising their loyalty.

ECONOMIST: Investing in Asia

Jordan Siegel of Harvard Business School reports that foreign multinationals are recruiting large numbers of educated Korean women.

ECONOMIST: Gender arbitrage in South Korea