Hotels, airlines and cruise operators say they are dropping prices at the last minute because of lower demand as well as difficulty in forecasting sales.
酒店、航空公司和邮轮运营商纷纷表示，之所以在最后时刻降价是因为需求减弱，而且难以预测销量。
But if their sales forecasting is not on the button, companies risk annoying consumers who cannot get hold of their products because they are out of stock.
但是如果零售商们的销售预测不准确，他们则会面临惹恼消费者的风险；这些消费者会因为他们的断货而无法获得所需的商品。
All too often, poor sales forecasting and production planning mean that a lot of cash ends up trapped in a company's warehouses in the form of unwanted products.
糟糕的销售预测和生产计划往往会使许多资金以成品形式被困在公司仓库。
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