Ford of Europe even has changed its marketing slogan so it has a more emotional message: Feel the Difference.

福特欧洲甚至把其市场口号改得更具情感性：感受不同。

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Ford is bringing in slightly Americanised versions of saloon cars that have been successful in Europe, while GM plans to do the same with versions of its German-designed Opels.

福特带来了较美国风格版的轿车，在欧洲销售很好，而通用汽车计划对它的德国设计的欧宝推出同样的车型。

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Ford nearly came back to win the election that year, but stumbled in one of his debates with Carter when he tried to argue that Eastern Europe was not controlled by the Soviet Union.

不过，福特后来逆转形势，几乎赢得了选举。可他在和卡特的一次辩论中因为试图争辩苏联没有控制东欧地区而导致了选举的失利。

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Operational responsibility for Ford of Europe has now passed to another Englishman, Martin Leach.

ECONOMIST: A stealthy British coup at the car giant

In the process, Ford of Europe was scrapped and power was transferred to Dearborn, Ford's headquarters just outside Detroit.

ECONOMIST: Ford in Europe

"What looks good in theory is, in fact, pretty complicated to pull off in practice, " says Niel Golightly, a vice president for Ford of Europe.

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