"It's important for people to have insurance, but like most Texans, the governor does not believe they should be forced to purchase it, " said Josh Havens, a spokesman for Texas Gov. Rick Perry.
Today tech companies like Sirius, TIVO and HP sell their products on the cheap so that consumers can subscribe to their satellite radio and TV services or be forced to purchase an endless supply of replacement ink jet printer cartridges.
Selling a covered put is more of an abstraction, but you could argue you are doing that if you have cash lying around equal to the value of the underlying securities and wouldn't mind being forced to purchase the securities at the put price.