The researchers call this the "forbidden fruit hypothesis," based upon previous research that has demonstrated that people find things more desirable when they off-limits or forbidden.
研究者将此称为“禁果假说”，这种假说基于之前的研究即人们发现禁区的事情更令人渴望。
All power comes from God, I admit; but so does all sickness: does that mean that we are forbidden to call in the doctor?
我承认，一切权力源自于上帝；可是，一切疾病也都源自于上帝。难道这就意味着禁止人们请医生看病吗？
To succeed, you must override both a normal impulse to attend to new information and curiosity about something forbidden. Brain geeks call this response inhibition.
为了不去看它，你必须听从要求，压制内心对新事物和好奇心所产生的冲动，这是大脑做出的抑制反应。
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