The rise of consumerism in the emerging economies-the global slowdown notwithstanding-also represents a huge opportunity for the toy industry.

新兴经济中消费主义的兴起——纵然有全球经济衰退——也为玩具行业提供了巨大的机会。

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For the Chinese toy industry, product-safety concerns have piled on top of other challenges.

产品安全问题对于本就四面楚歌的中国玩具业可谓雪上加霜。

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Home security is blossoming for toy makers who can match the technical power and flexibility of the computer industry with the mass-market prices that come from large production runs.

随着大众对住所安全需求的普及化，玩具厂商可以将计算机工业的技术力量和弹性大批量生产，从而将市场价格降低至大众消费价格。

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"The Rubik's Cube provides balance in the toy box, " explains Adrienne Citrin, speaking for the Toy Industry Association.

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In the meantime, says Frank Clarke, a spokesman for the Toy Industry Association, consumers are on their own.

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And U.S. PIRG is one of the biggest cheerleaders for more, says Gary Klein, attorney for the Toy Industry Association.

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