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The names and addresses were then communicated to a team of researchers, who started browsing public websites in search for information they could feed the Dave character with.
FORBES: It's Not Magic... It's Data-Mining!
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While a keyword job search for "certified public accountant" might turn up ads seeking a small-business chief financial officer who is also a CPA, semantic-search software would intuit that the user is looking for accounting jobs and list only those openings.
WSJ: Seeking Software Fix for Job-Search Game
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They will search public records for evidence of additional unreported income, tax assessor and real estate records for assets held by the non-filer, and records of professional associations and business license bureaus for information on businesses being operated by the non-filer.
FORBES: Non-Filers Beware: Who's That Knocking at Your Door ?