Matt O’Connor, the outfit's founder (and a PR man), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas. For established brands, the format provides a direct way of interacting with customers, turning each day's trading into a consumer focus group. For their part, landlords and hosts can associate themselves with strong brands.
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The company has used its established newspaper brands to build websites that rank first and second in Scandinavia for visitors.
这家公司用自己的报纸品牌建立了网站,并且在斯堪的纳维亚半岛分列第一和第二。
Look for second tier companies like Archos and Viewsonic that have established brands but are not able to get access to the market to be the first to release tablets with Amazon's Appstore built-in.
像爱可视和优派这样已经建立了自有品牌,但无法联入Android市场的二级公司,很可能会成为发布第一款内置亚马逊应用商店的平板电脑的厂商。
However, he said recent events still prove the need for established and trusted brands to stay in the market.
然而,他表示最近发生的大事仍然证明,建立了良好声誉、受人信赖的品牌必须在市场上继续存在。
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