This puts the onus on their followers--in particular, on close advisers who must be independent enough, and intrepid enough, to speak truth to power when things go wrong.

FORBES: Leaders And Followers

The most famous thus far must be BPGlobalPR, with over 184, 000 followers, inspired by the Gulf oil spill earlier this year.

FORBES: TSA Gets Its Very Own Mock Twitter Account

True leadership must be earned, and bestowed upon the leader by the followers, exhibited by their actions in following that lead.

FORBES: Connect