We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.
It may not quite do that - but the live demo of the new translation service looked very clever, as did the standout eye-tracking feature which enables you to pause a video by simply looking away, then restart it by focusing on the screen again.