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Focus group
英 [ˈfəʊkəs ɡruːp]

  • n. 焦点小组:市场调查或社会科学研究中,由经挑选且能代表一般公众或目标人群的受访者组成的小组,在主持人引导下就特定产品、议题或广告等集中讨论并发表意见;也指这种小组座谈方式。

网络释义专业释义英英释义

  焦点小组

焦点小组(focus group)是在可用性工程中使用得比较多的一种方法,通常用于产品功能的界定、工作流程的模拟、用户需求的发现、用户界面的结构设计和交互设...

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  焦点团体

三、焦点团体(Focus Group):又称深度集体访问、集体座谈或集体访问,系由一 位召集人引导八至十二人成员,彼此进行意见交流,以达集思广益的效果。

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  小组座谈会

小组座谈会(focus group)是一种常用的定性的市场调查方法,通过邀集十数个受访者 在一起自由讨论,可以发掘人们对于某一种新产品的各种观点和看法。

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  小组讨论

... 生活形态区隔lifestyle segmentation 小组讨论focus group 供应商的首选supplier of choice ...

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短语

focus group interview 焦点团体访谈 ; 焦点小组访谈

Focus Group Discussion 座谈会 ; 专题小组讨论 ; 焦点小组访谈

Focus Group on IPTV 网络电视重点小组

Focus Group Test 焦点小组测试 ; 焦点团体测试

Two-way Focus Group 二路焦点小组

Online Focus Group 网路焦点团体 ; 在线核心小组

Focus Group Survey 焦点访谈调研

focus group interviewing 焦点群体访谈

 更多收起网络短语
  • 焦点小组
    小组讨论
  • 焦点团体
  • 焦点群

·2,447,543篇论文数据,部分数据来源于NoteExpress

Focus group

  • abstract: A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

以上来源于: WordNet

 柯林斯英汉双解大词典 

focus group

  • 1. 

    N-COUNT A focus group is a specially selected group of people who are intended to represent the general public. Focus groups have discussions in which their opinions are recorded as a form of market research. (代表公众的) 焦点小组

    例:

    The market research company BMRB conducted 12 focus groups for the project.

    市场调研公司BMRB为此项目采用了12个焦点组。

双语例句原声例句权威例句

  • Dichter's breakthrough came with a focus group study he did for Betty Crocker foods.

    狄克特的突破是一次消费者小组研究,关于贝蒂·克劳客食品公司。

    youdao

  • How can any focus group be that exact in locking down the exact moment that they felt fear?

    焦点团体怎样能如此精确地锁定他们感到恐惧的确切时刻?

    youdao

  • In one recent focus group, 81% of 107 parents said they liked the product and that they'd feed it to their babies.

    在最近的一个调查的人群中,107位家长中有81%表示喜欢这样的食物并且表示愿意给他们的孩子喂这样的食物。

    youdao

更多双语例句
  • The report also accuses the Islamic militant group Hamas that rules Gaza of war crimes, but the international focus has been on Israel.

    VOA: standard.2009.11.06

  • We also have a group at Dell whose only job is to focus on things that are 18 months or greater in the future.

    戴尔还有一个团队,他们唯一的工作是,专注于十八个月后发生的事情。

    斯坦福公开课 - 戴尔CEO-Michael.Dell谈创业和发展课程节选

  • But speaking from Barcelona, Hugh Cole of the charity group Oxfam, says European leaders need to focus on their own lack of political will.

    VOA: standard.2009.11.06

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