We highly doubt this will be a focal point at Amazon's press event, but we won't skirt over the possibility of it getting some time on Jeff Bezos' teleprompters.
It becomes the focal point of much of the celebrations of the event, choirs take turns to sing carols underneath it, the next door church lays out the manger.
The hidden treasures have always been a highlight of shows like CES, but 2013's event seems to have signaled a shift toward a potential future in which they are the focal point.