By acquiring the Flip video camera, Cisco aims to be more consumer-focused.

在收购了Flip video camera之后，思科的目标是更多的以消费者为核心。

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Cisco killed off its Flip video camcorder business that month, and reorganised its management structure a month later.

当月便砍掉了便可携式摄像机业务，并在一个月后重组管理层。

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Other companies have also prospered by providing easy-to-use products: think of the Nintendo Wii video-games console or the Flip video camera.

其他公司同样也成功的推出了简单易用的产品：想想任天堂的Wii游戏机或是翻转式摄像机。

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The first is that Cisco is pulling the plug on the Flip video camera.

FORBES: Bad News on the DV Front

Flip Video cameras are going away and already being mourned by scores of consumers.

FORBES: Miss the Flip? There Are Alternatives to the Video Cam

Some of those acquisitions seemed particularly off-target anyway, such as its purchase of Flip video camera maker.

FORBES: Four Misses and a Memo: It's Time Again to Bet on Cisco