One guy would buy a ticket at the Acme, or the Peni-a-cade -- those were the two cheapest theaters -- and then the guy who paid would fling open the back doors and everybody else got in free. (How's the usher supposed to catch fifteen guys?) It was movies that brought the roar of the Twenties to North Beach.
It had an on again, off again relationship with Best Buy, the Apple store within CompUSA was tucked into a back corner and lacked the Apple specialists needed to work with customers, and a fling with Circuit City came as that chain was on its way out.