In addition to consumer use, the airlines are planning to use Wi-Fi for onboard medical diagnostics, weather updates, and in-flight equipment monitoring, so ground mechanics arrive at a flight knowing what needs to be serviced.

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The benefits brought by this brand synergy are also recognized by Marco 't Hart, founder and editor of the Netherlands based in-flight meal monitoring website airlinemeals.net.

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"They are monitoring the flight paths all the time on screens in front of them, " he said.

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