There is flatmanagement, where there are smart people in the room at all levels who contribute and are heard irrespective of their pay, age, or years of experience.
Mr Persson readily admits that recruiting around 2, 000 new employees a year is a strain on his ability to maintain the flatmanagement structure so critical to controlling costs.
Finally, having started with a clean sheet, Emirates has a flatmanagement structure and the kind of flexible, highly productive workforce that carriers such as strike-torn BA and high-cost Lufthansa can only dream of.