The Negev gets less than 100mm of rain per year, most of which is washed away in flash floods down mountainsides, so the use of irrigation is not necessarily new.

BBC: The Negev desert wine route

But the 451 Group's Greg Quick argues that Apple has helped push down flash prices.

FORBES: Magazine Article

Micron said revenue from NAND Flash products were down 4% sequentially, due to a 9% drop in sales volume, partially offset by a 5% increase in ASPs.

FORBES: Micron FY Q1 Revenues Fall Short Of Street Expectations