Following other popular L-Series phones, such as the Optimus L3, L5 and L7 that were released globally earlier this year, all L-Series phones are designed around fiveprimary aesthetic elements: Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws the user's attention.